BI and Analytics Platforms
The business intelligence and analytics platform market includes platforms that can be rapidly implemented, either by business users who need to find insights, or by IT leaders who want to build analytics content to meet business requirements. Business users are driving the need for new capabilities by demanding access to analysis and insights from advanced analytics, even if they don’t have IT or data science skills. At the same time, IT wants to deliver on this demand from business users for data discovery capabilities, but without sacrificing governance.
Alteryx Inc., headquartered in Irvine, California, U.S., offers an end-to-end data analytics platform for business analysts and data scientists alike. The Alteryx self-service platform allows users to: discover, share and prep data; perform analysis – statistical, predictive, prescriptive and spatial; and deploy and manage analytic models. Hundreds of thousands of people in enterprises all over the world rely on Alteryx daily to deliver actionable insights.
Tableau is headquartered in Seattle, Washington, U.S. It offers a platform for business users to access, prepare and analyze their data without the need for coding . Since its inception, Tableau has been focused on making the analytic workflow experience for users easier, but at the same time giving them greater power to explore and find insights in data.
Domo ( based in American Fork, Utah, U.S., offers a BI platform delivered as a service to CEO’s and executives. The service is designed to provide direct, simplified, real time access to business data.
By employing research software, qualitative researchers aim to gather an in-depth understanding of human behavior and the reasons that govern such behavior. The qualitative method investigates the why and how of decision making, not just what, where, when. Hence, smaller but focused samples are more often needed, rather than large samples.